New TV Commercial for Oishei Children’s Hospital Debuts

We are excited to share with you the newest TV commercial for Oishei Children’s Hospital which debuted this past weekend during the Buffalo Bills game.

Along the way in our communications about the new Oishei Children’s Hospital, we’ve drawn some compelling parallels between building a hospital and having a baby, particularly in playing off of the nine-month timeline. Here, we arrive at a natural finale – positioning the opening of Oishei Children’s Hospital as the result of all our labors. Illustrated with playful imagery of children as doctors and nurses mixed among expecting moms, this concept merges the subject matter we’ve been using through the overall campaign with our new arrival coming to life.